News Flash

City News

Posted on: November 6, 2019

Eight Murals Paying Tribute to the City's Culture and Vibrancy Unveiled in New Rochelle

TKL speaking (1)

The City of New Rochelle continues to expand its public art offerings with the recent premiere of “NRNY Artsy Murals,” an inspiring art walk curated by Street Art for Mankind (SAM). The walk consists of eight large, new murals that reflect the unique creativity, diversity and forward-thinking of the New Rochelle community.

On Saturday, November 2nd, the public joined Mayor Noam Bramson, Audrey and Thibault Decker of SAM, the New Rochelle Council on the Arts and international street artists, on a walk throughout downtown New Rochelle for the unveiling of the murals. The walk began at the Southside Plaza at 134 North Avenue in New Rochelle. Participants experienced eight unique mural reveals and met with the artists to learn about their creative processes.

The New Rochelle Council on the Arts has long had a commitment to sponsoring public art and creating collaborations with other city organizations on projects that enhance this mission. The Council worked closely alongside SAM to bring the murals to the City of New Rochelle and served as a liaison between SAM and the City throughout the project’s approval and permitting process.

Throughout the month of October, the diverse group of street artists came to downtown New Rochelle from around the world to create a series of murals that pay tribute to the history and values that shape the City. Themes illustrated through the murals include:

  • Artistic creativity (a tribute to New Rochelle born star singer Don McLean and New York State icon Alicia Keys)

  • Gender equality (tribute to local suffragettes and the centennial in 2020 of US women’s right to vote)

  • Harmony between urban life and nature

  • New Rochelle’s New York City vibe

  • Cultural Diversity that unites the New Rochelle community

  • Sustainability efforts made by the City

  • People connecting in a world where social media and technology are omnipresent

  • Forward-looking New Rochelle, full of dreams to meet the future.

The themes were put together by SAM in collaboration with the City of New Rochelle and the New Rochelle Council on the Arts. The project received $50,000 in support from the City of New Rochelle’s Corporation for Local Development (“CLD”).

Similar to the themes, the participating street artists reflect diversity in gender, styles and nationalities. The artists include AEC of Ukraine, DanK of Great Britain, Elle of the U.S. and Australia, JDL of the Netherlands, Loic Ercolessi of the U.S. and France, Lula Goce of Spain, Mr. Cenz of Great Britain and Victor Ash of Denmark, France and Portugal.

“The NRNY murals are big, bold, creative and fun. Diverse in style yet complementary, all together they testify of the unique personality of New Rochelle,” said Audrey and Thibault Decker, co-founders of SAM.

Curated by SAM, the project was embraced by local leadership. Mayor Noam Bramson said, “New Rochelle is thrilled to work with Street Art for Mankind to further enliven our downtown streetscape. These murals bring beauty and creative energy to previously blank spaces, as part of our comprehensive commitment to a culturally vibrant city center.”

The NRNY murals are linked by a free, downloadable app, “Behind the Wall”, that combines augmented reality content and audio-guide features, making the murals truly interactive. They join SAM’s Midtown, Larchmont and Mamaroneck murals, forming together a continuous street art belt starting at Grand Central and continuing along the Sound Shore.

The “NRNY Artsy Murals” were made possible with the generous support of the City of New

Rochelle, as well the New Rochelle Council on the Arts, the Sills Foundation, Toyota, Honda and

Mazda of New Rochelle, Delta Air Lines, Lordae, Radisson New Rochelle, Watermark Pointe, MetroNorth Deals & Gateways and Hand Crafted Catering and Events.

About the City of New Rochelle

With an unparalleled location, superb quality of life, diverse and talented residents and a focused business climate, New Rochelle is experiencing the transformation of a lifetime. The City’s economic development plan will provide a spark for the entire Hudson Valley region, positioning it as “open for business” and embracing smart, transit-oriented development growth patterns. Accelerated by a new, fast-track zoning process, the new Master Development initiative will enhance the downtown area by boosting job creation, property values and private investment – while enhancing sustainability through green and energy-efficient design. Learn more at

About Street Art for Mankind (SAM)

Street Art for Mankind (SAM) is a nonprofit 501(C)(3) organization which strongly believes in the ability of art to trigger social change. SAM acts as amplifiers of the fight against child trafficking through street art. With the support of 50+ prominent international street artists, SAM creates exhibitions, live performances and murals around the world to bring awareness and raise funds to stop child trafficking. Proceeds from selling the art pieces support raid and rescue programs. SAM’s work has been featured in stories on CNN, BBC, WPIX 11, NBC New York, Time Out. For more information visit In November 2018, SAM created its first Westchester project, 6 murals inaugurated with a pioneer Art Walk attended by 500 people and the press. In April 2019, SAM created another inspiring Art Walk with 5 murals in the village of Mamaroneck. In May 2019, SAM created another 5 murals in midtown NY, including the tallest mural ever done in Manhattan to celebrate the ILO centenary. New Rochelle’s Murals is the next — and largest — component of this “Art Belt”, connecting Midtown/Grand Central to Westchester, with 8 murals planned for October 2019.. Learn more at

Photos by NRCA
Facebook Twitter Email

Other News in City News

Fall Leaf Collection Begins

Posted on: October 13, 2020

Census deadline October 15

Posted on: October 14, 2020

Coronavirus update- October 12

Posted on: October 12, 2020

NYS Launches COVID Alert NY app

Posted on: October 2, 2020
City Update_graphic

City Update - September 30

Posted on: September 30, 2020

City Launches Virtual Reality Initiative

Posted on: September 15, 2020

9/11: Serve + Remember

Posted on: September 25, 2020

NRPD Promotions Ceremony

Posted on: September 23, 2020

Thanksgiving Parade Cancelled

Posted on: September 21, 2020
City Update_graphic

City Update - September 2nd

Posted on: September 2, 2020

Policing Review Committee Established

Posted on: August 14, 2020
City Update_graphic

Storm recovery update - Aug 11

Posted on: August 11, 2020

Storm recovery update - Aug 9

Posted on: August 10, 2020
City Update_graphic

Storm recovery update - Aug 7

Posted on: August 7, 2020
City Update_graphic

Storm recovery update - Aug 6

Posted on: August 6, 2020

Post-storm update

Posted on: August 5, 2020

Tropical Storm preparedness

Posted on: August 4, 2020

Seniors, let's exercise!

Posted on: July 17, 2020

City Update- July 7

Posted on: July 7, 2020
City Update_graphic

City Update- July 1

Posted on: July 1, 2020

New Ro Eats Expands!

Posted on: June 26, 2020
City Update_graphic

City Update- June 23

Posted on: June 23, 2020

Juneteenth Flag Raising

Posted on: June 19, 2020
City Update_graphic

June 12 City Update

Posted on: June 12, 2020
City Update_graphic

June 8 City Update

Posted on: June 8, 2020

June 6 Press Conference

Posted on: June 6, 2020
City Update_graphic

City Update -June 3

Posted on: June 3, 2020

Pride Day Flag Raising

Posted on: June 1, 2020

City Update- May 22

Posted on: May 22, 2020

Virtual Memorial Day Ceremony

Posted on: May 20, 2020
City Update_graphic

City Update- May 15

Posted on: May 15, 2020

City Update May 8

Posted on: May 8, 2020
City Update_graphic

April 23 Update

Posted on: April 23, 2020

New Rochelle Works to "NourishALL"

Posted on: April 20, 2020
City Update_graphic

April 17 Update

Posted on: April 17, 2020
City Update_graphic

April 16 Update

Posted on: April 16, 2020
City Update_graphic

April 10 Update

Posted on: April 10, 2020

April 7 Update

Posted on: April 7, 2020
City Update_graphic

Update- March 31

Posted on: March 31, 2020

March 26 Robocall Update

Posted on: March 26, 2020

Yard Waste Collection Begins April 6

Posted on: March 25, 2020

March 23 Robocall Update

Posted on: March 23, 2020

March 20 Robocall Update

Posted on: March 20, 2020

City Update March 19

Posted on: March 19, 2020

March 18 Public Health Update

Posted on: March 18, 2020

City Hall Update- March 17

Posted on: March 17, 2020

March 16 Public Health Update

Posted on: March 16, 2020

Public Health Update March 14

Posted on: March 14, 2020

March 13 Update & Robocall

Posted on: March 13, 2020

City update March 12

Posted on: March 12, 2020

City Statement- March 10, 2020

Posted on: March 10, 2020

Coronavirus Update- March 7

Posted on: March 7, 2020

Coronavirus Update- March 6

Posted on: March 6, 2020

Coronavirus Update and Precautions

Posted on: March 3, 2020

Holiday Festival Lights Up Lincoln Park

Posted on: December 20, 2019

2020 Proposed Budget Released

Posted on: November 8, 2019

Help Shape The Future Of Hudson Park!

Posted on: November 7, 2019

NRFD Promotion and Awards Ceremony

Posted on: October 23, 2019