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The original item was published from 9/13/2019 1:00:38 PM to 9/12/2020 12:00:01 AM.

News Flash

City News

Posted on: September 11, 2019

[ARCHIVED] New Rochelle Boosts Local Businesses with New Resident Discount Card

In a move that will drive visibility for and store traffic to New Rochelle's Featured Businesses, the City has launched a discount card to encourage new downtown residents to support the local economy.

“We want to ensure that New Rochelle’s unprecedented downtown growth benefits all of us,” said New Rochelle Mayor Noam Bramson. “These discount cards are a great way to introduce new residents to the outstanding businesses and restaurants in our community, so that their buying power boosts our economy, supports local entrepreneurs, and enhances our tax base.”

Through this card, new downtown residents will have access to discounts and special offers from each Featured Business, incentivizing them to explore New Rochelle’s diverse local dining, retail, service and entertainment offerings while simultaneously growing the customer base of each small business.

As part of the City’s ambitious redevelopment plan, all New Rochelle businesses are invited to apply for this designation and those qualifying – determined by five criteria that demonstrate customer appeal, commitment to excellence, and compliance with all City ordinances – will receive Featured Business benefits including a profile on the Interactive Map, visibility in City advertising and co-marketing activities and free access to tools to expand their marketing reach to residents and visitors. Featured Businesses can be identified by a window decal corresponding to its category on the Interactive Map. Interested businesses can apply online at no cost by submitting a Featured Business application form.  

The card will be presented to each new resident as they receive their keys from the building managers and will remain valid for 60 days from the start date of their occupancy. With the recent launch of CircuitNR in August, cardholders have the option to take advantage of complimentary on-demand rides along several routes through highly trafficked areas of New Rochelle’s thriving downtown.

Accelerated by a novel, fast-track zoning process and the use of generic environmental reviews, New Rochelle’s unprecedented redevelopment initiative, which launched in 2015 with the signing of a Master Developer agreement with RXR Realty, has allowed for critical progress to be made in attracting investment to the City’s downtown. So far, 31 projects – totaling six million square feet and more than 5,000 housing units – have been approved, and 11 are already under construction. With the residential component of the downtown revitalization effort well underway, the City is now looking to attract commercial space and other nonresidential development. As part of the next phase of development, they aim to attract the construction of approximately 1.8 million square feet of new office space in the downtown area.

New Rochelle’s central location, unrivaled transit access, respected higher educational institutions, award-winning public schools, ultra-high-speed public access Wi-Fi kiosks, diverse population, and physical characteristics together uniquely position the City to evolve into a thriving live-work-grow magnet for millennials and young professionals, while enhancing the overall region’s competitive status.

About the City of New Rochelle

With an unparalleled location, superb quality of life, diverse and talented residents and a focused business climate, New Rochelle is experiencing the transformation of a lifetime. The City’s economic development plan will provide a spark for the entire Hudson Valley region, positioning it as “open for business” and embracing smart, transit-oriented development growth patterns. Accelerated by a new, fast-track zoning process, the new Master Development initiative will enhance the downtown area by boosting job creation, property values and private investment – while enhancing sustainability through green and energy-efficient design. Learn more at


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