Talk about pizza with pizzazz.

Alan Cohen, the owner of AJ's Burgers in New Rochelle, is starting the new year with a pay-it-forward pizza promotion.

Every time someone orders a pizza, he'll donate a pie to Hope Community Services, a New Rochelle-based food pantry and soup kitchen.

The promotion started Jan. 3 and goes through Feb. 3.

Source: LoHud

Pizza from AJ's Burgers in New Rochelle. (Photo: Submitted)