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Talk about pizza with pizzazz.
Alan Cohen, the owner of AJ's Burgers in New Rochelle, is starting the new year with a pay-it-forward pizza promotion.
Every time someone orders a pizza, he'll donate a pie to Hope Community Services, a New Rochelle-based food pantry and soup kitchen.
The promotion started Jan. 3 and goes through Feb. 3.
Pizza from AJ's Burgers in New Rochelle. (Photo: Submitted)