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Posted on: November 2, 2017

New Rochelle Launches Featured Business Program


A new program highlighting businesses that demonstrate a commitment to excellence and customer attraction is being announced today by the City of New Rochelle. As part of the City’s ambitious redevelopment plan, all New Rochelle businesses are invited to apply - at no cost - to the new Featured Business Program, coordinated by the City’s Department of Development.

Featured Businesses will receive City support for advertising and co-marketing activities, starting with a window decal that corresponds to an online map available on the City’s website and on the city-wide interactive Wi-Fi kiosks launching in early 2018. The decals are color-coded to four categories (Food / Dining, Arts / Entertainment, Retail and Services).

All businesses in New Rochelle are eligible to apply and will qualify based on 5 criteria that demonstrate customer appeal, commitment to excellence, and compliance with all City ordinances.

As a plus, Featured Businesses can also receive free access to online tools that further their own marketing reach to residents and visitors. Featured businesses will have free event postings on, a calendar-sharing and synchronization platform that marries local events and activities with personal calendars. The new New Rochelle Business Calendar will enable businesses to share their own events and special offers with a broad community.

As part of New Rochelle’s efforts to expand the City’s retail and restaurant offerings the City has partnered with customer analytics experts Buxton and The Business Council of Westchester. As a result, twenty-five featured businesses will be provided free usage of Buxton’s new marketing tool, Local Store Marketing (LSMx). LSMx easily allows businesses to tailor marketing and deploy targeted advertising. Interested businesses can qualify for LSMx as part of their “featured business” application.

“Businesses will benefit from the increased exposure, and potential customers will benefit from a new, visible way to find the unique and varied businesses that make New Rochelle ‘Ideally Yours’,” noted Business Ambassador Lisa Davis. “We invite all businesses to take advantage of this free program.” 

Applications to become a Featured Business are being accepted now on a first-come, first-serve basis at Publication of Featured Business listings to the public are expected starting in December. A Featured Business Information Session for interested businesses will be held on Monday, Nov. 13, 2017 at 6:00 pm. Contact Business Ambassador Lisa Davis at for more information.

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