"For those seeking their ideal, any ideal, New Rochelle, just 30 minutes
    from the heart of Manhattan and everywhere within reach, is where a
    heritage of originality, refreshed perspectives, and a culture of inclusion,
    inevitably creates New York's next great place."

    On October 13, we welcomed the City of New Rochelle's new brand, presented by North Star Destination Strategies. Take a look at North Star's Powerpoint presentation for the brand's look and feel, and stay tuned for rollout information!

    Last year, the City of New Rochelle has launched an intensive branding program aimed at discovering, defining and designing the City's unique marketplace advantages to attract businesses, residents and visitors. Funded in partnership with the New Rochelle Industrial Development Agency (IDA), the project has been spearheaded by North Star Destination Strategies.

    The integrated branding process included research, strategy and creative development. After a series of public and visioning meetings in September, North Star compiled a 25 question survey in December and presented the findings to the City Council in February. View PowerPoint Presentation 
    North Star presented New Rochelle's new brand to the City Council on October 13.
    View PowerPoint Presentation. The brand will be rolled out in the coming weeks.

    For more information 
    North Star Destination Strategies 
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